Introducing Kerri Watt

We are delighted to be working with new Scottish singer/songwriter Kerri Watt on her Debut EP ‘Who’s Lovin’ Me Now?’ due for release September 29th.

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It’s already been a great start with Digital Spy premiering the video last week and the single making Record of the Day today.

Built around Kerri’s strident acoustic guitar, with punchy drums, a handclap breakdown and impressive soulful vocals, ‘Who’s Lovin’ Me Now’ is a feel good slice of California inspired pop/rock. Complete with a big radio friendly chorus and catchy lyrics, it’s the kind of song that already sounds like a classic, thanks to Kerri’s appreciation of classic pop.

‘I love music with big anthemic choruses, the songs that get your feet stomping, and that an audience can really get involved in. That’s what I’m aiming for.’ And the song’s meaning? ‘It’s about trying and failing in short term relationships.’ says Kerri candidly. ‘About knowing what you want and not giving up in looking for love.’

Elsewhere on the EP, don’t miss the bluesy ‘Pirate Man’, about a friend taking risks, and the heartfelt acoustic ballad, ‘So Crazy,’ both showcasing Kerri’s eclectic range.

With influences as varied as Fun, Train, Sheryl Crow and Katy Perry, to legends like The Stones, Michael Jackson and Freddie Mercury, Kerri takes inspiration from her heroes in terms of both song writing and performance. A confident live artist, who can boast some impressive gigs of late, including LA’s Whiskey A Go Go, Glastonbury, Dot-to-Dot Festival and Camden Rocks, for Kerri performing is the heart and soul of what she does; “It’s why I do this. To be on stage, entertaining and engaging with people. I look at the greats and want to emulate some of that stage presence, although my stage personality isn’t quite as extreme as Mick Jagger or Freddie Mercury!’

Kerri was born and raised in Milngavie, just outside Glasgow. A music fan from an early age, thanks to her parents playing Michael Jackson’s Bad on repeat, Kerri starting singing and playing piano at school. She was competing in regional dance shows by the age of 8, and by the time she went to secondary school knew she wanted to pursue a career in the arts. At 16 she convinced her parents to allow her to audition for a theatre school in California. She won a place and moved to Dana Point, Orange County for a year – the start of a love affair with California.

Returning to the UK she studied musical theatre in London for 3 years before working in a touring musical with Marti Pellow. ‘It was great to be working so soon after graduating, but I kind of fell into it, and my heart wasn’t in it. I’d been learning guitar and was itching to be performing my own music, I knew if I was going to do it, it had to be now.’

What followed was two years of solid gigging and playing open mic nights in and around Glasgow, numerous return trips to America, whilst constantly writing and recording demos. Then, thanks to a chance meeting in Ibiza with the head of Propaganda, Dan Ickowitz-Seidler, Kerri started to focus seriously on getting a deal. With Dan managing, Kerri was introduced to The Libertines drummer Gary Powell, who happened to be re-launching his record label – 25 Hour Convenience Store. After seeing Kerri perform, he offered her a deal on the spot and decided she’d be the perfect artist to re-launch his label. Kerri got to work on recording the EP and 3 months later, ‘Who’s Lovin’ Me Now’ was born.

Whilst preparing for the release of the EP, Kerri’s been writing non stop and already has more than enough songs for her first album and EP number 2, taking shape for release early next year, but for now all eyes are on her debut. ‘I’m just looking forward to finally getting my music out there,’ says Kerri. ‘I’ve been waiting for this all of my life.’

You can check out the video for ‘Who’s Lovin’ Me Now?’ here:


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