CARL COX confirms exclusive USB Format for new album

It’s proving to be a busy old year for our favourite superstar DJ. We’ve already told you about his landmark anniversary at Space this summer (The Revolution – 10 Years at Space kicks off July 5th) but now, on top of that, he’s confirmed he’ll be releasing a brand new artist album – All Roads Lead to the Dancefloor, over three different phases, starting on August 1.

Recorded over the last year in Carl’s Melbourne studio the new album showcases a range of styles including Vocal House, Dubstep, Drum & Bass, Latin and of course Techno. “This album is aimed purely at the dancefloor,” says Carl. “Every track should be a winner too as I’ve been road-testing and remixing them to make sure they really do work.”

Unbelievably it’s been nearly 6 years since his last album, so this is a pretty big deal, especially as Carl’s chosen to present it on never-before-seen USB technology – offering far more than a conventional album. “You pay the one price for the one product,” explains Carl. “And the USB will not only give you the album, but it’ll also be your key to everything I do in the next 12 months or so.”

Confused? Intrigued? Here’s how it works:

The USB interface is essentially a website home page but most features will not require it to be connected to the web, making it usable on the train, in flight, in remote locations etc. Buyers will be able to stream, as well as download the album & remixes, plus they’ll have access to the entire Intec Digital catalogue, access to Carl’s latest four Global radio shows, exclusive videos & Carl Cox news and more – and all for just £20.

With this new USB interface new content can be added to the USB sticks, even after they have been purchased – a user simply plugs in, the USB will connect automatically to its CMS location and update within seconds. So, being able to add content at any stage down the USB’s life makes it an album that essentially lives on – its life is extended through new exciting content that people will want to plug in again for. These content additions are set to include a vast range of continually added features including access to additional album remixes, exclusive sets recorded from Space Ibiza, video interviews & behind the scenes video footage from Carl on tour, and what really stands out – access to LIVE (Realtime) video streams from Carl’s gigs. Intec have also worked along side Pioneer on this project, giving the budding DJ an insight into the future of DJing with USB sticks – videos on the stick will include tutorial, tips & tricks with Carl, behind the scenes at a sound check, Pioneer Rekordbox tutorial, plus more.

As Carl explains: “I’m asking people to buy the USB, and I’m promising that with the singles, the videos, the actual album, plus all the extras – they won’t be disappointed. I didn’t want to just put it online and let that be that. I’ve spent too long on it, and it’s too important to me to be degraded that way. I wanted to do something special with this release, something really forward thinking, and I think we’ve achieved it.”

The campaign will see the music behind ‘All Roads lead to the Dancefloor’ released along side its many extras over three separate phases:

Phase 1

The USB will be available from August 1st following the first single release, ‘Family Guy,’ downloadable from July 4th – a 10-minute slice of classic techno. Family Guy comes with massive remixes from Layo & Bushwacka! & Jon Rundell, which will be available on the USB.

On August 1st, fans can enjoy the first taster of the album, with 12 brand new tracks becoming available. This includes cuts that will be on the final album, along with B-sides and exclusives.

Phase 2

On September 26th owners of the USB will receive the second single, a vocal dub step mix of a track called ‘Nexus’ complete with remixes and video followed by the final and complete album on October 17th.

October 31st the third single, ‘Chemistry’ (plus remixes) will be released, along with another video.

Phase 3

Throughout the end of this year on through to next, the USB will be updated with ongoing LIVE footage of Carl & his band touring. Buyers will be able to follow Carl at rehearsals, on the road and on stage as the album gets performed live to thousands across 5 cities in Australia – the first ever live Carl Cox tour. “We’ve already trialled it a couple of times here in Melbourne and I’m pleased to say it worked,” says Carl. “These shows will be a mix of both DJing and performing, which will be a challenge. But I’ve never taken the easy option. I take pride in that.”

The first single, Family Guy is out July 4, with the USB and album taster following on August 1.

Pre-Orders available from Intec’s own site, then distributed via Amazon, Play and directly in the clubs

www.carlcox.com
www.intecdigital.com
www.safehousemanagement.com

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